This is a pinch‑us moment.

In September 2026, Good Tuesday launches a new collection with the Design Museum: calendars, planners, notebooks and everyday planning tools that combine Good Tuesday’s functional clarity with the bold graphic world of one of the UK’s most influential design institutions. 

For us, this collaboration is more than colour and form; it’s about heritage. The Design Museum was founded on a belief we share wholeheartedly: good design should make everyday life better. That idea traces back to Sir Terence Conran, whose vision reshaped how Britain thought about design.

Conran founded Habitat on a radical belief for its time: that contemporary design should be accessible to everyone, not just the wealthy or the design‑world insiders.

Habitat grew from a single London shop into an international business, introducing a generation to modern design and proving that beautiful, functional objects belong in ordinary homes.

In 1980, he established the Conran Foundation to help both the public and British industry understand the value of industrial design. A year later came The Boilerhouse Project, housed in the boiler rooms of the V&A - the first space dedicated to contemporary design. 

Its exhibitions covered everything from Dieter Rams and Issey Miyake to Memphis design and the development of the Ford Sierra. 

The aim was simple and radical: get people talking about the objects being designed around them and make contemporary design part of public culture.

By 1989, The Boilerhouse Project evolved into the Design Museum. Today, its mission is to b explore the transformative potential of design,  and how design can help people and the planet thrive.

At Good Tuesday, we deeply connect with this vision. Our foundation is built on the transformative potential of planning - using beautiful and well‑designed tools that help people organise their lives with clarity, intention and joy.

At a time when people’s lives are busier than ever, this is a culturally significant moment to bring a collection of paper planning into the cultural narrative. Conran believed good design should improve everyday life and be part of ordinary homes and today, when so much of our planning is absorbed into devices, paper is making a clear return. It offers clarity, visibility and a more intentional way to organise the everyday, echoing the very principles that shaped the Design Museum’s foundations.

“As a small British brand, partnering with the Design Museum is both surreal and deeply meaningful. It’s a chance to show that thoughtful, everyday design has a place in the wider cultural conversation, and that Good Tuesday belongs in it.”

- Michele Ferron, Founder, Good Tuesday

Inside the Launch Collection

The collection features a mix of 2027 calendars, year planners, planner pads, notebooks, and greeting cards. Good Tuesday’s design language is paired with the work of British designer and printmaker Paul Farrell, created for The Design Museum’s brand identity - bold, graphic, modern.

This collaboration marks a significant moment for us as a small British brand: a chance to stand alongside an institution that has shaped design culture for decades, and to bring our shared belief in everyday design to a wider audience.