Summer Trends 2025
This summer, we’re seeing trends that reflect the full spectrum of the season: joyful, grounded, romantic, and free.
Designer Lizzie has masterfully curated five trendboards that capture what’s coming next across lifestyle, interiors, and culture.
From zesty colours to laid-back coastal vibes, here’s what’s making waves this summer:
Homegrown
This trend is rooted in a desire for greater self sufficiency, sustainability and connection with nature. A response to the fast paced, digital world and ‘garden-to-table' approach with a rise in hobbies based around allotments and home gardens.
Links to products in the edit: Recipe Journal • T-Shirt • Necklace • Book • Bag • Print • Tea Towel • Basket • Ceramic Tomato
A Good Sport
Catering to the post-pandemic lifestyle that prioritises healthy, wellbeing and practicality. ‘Tenniscore’ and ‘Varsity Prep’ taking centre stage. With sports such as padel, golf & tennis being increasingly popular. The trend is not just about looking athletic but taking the mindset of a balanced lifestyle approach.
Links to products in the edit: Calendar • Tennis Print • Tennis Pin • Cap • Golf Top • Tray • Bike Badge • Pillow
Pickle Fever
Driven by Gen Z’s this zesty, briny hue is going to be big this season. It captures the mood of grounded wellness and a connection to nature whilst being loud & playful.
Links to products in the edit: Calendar • Candle • Candle Sticks • Trainers • Butter Dish • Broth • Bottle Opener • Table
Summer Lovin'
A joyful and optimistic response to human connection. Touching on connection, romance and lightheartedness. All the hearts and playful prints bringing a sense of nostalgia and carefree mindset this summer.
Links to products in the edit: Notebook • Glass • Love Potion Print • Cushions • Vase • Cupid Print • Ashtray • Plate • Matchbox
Modern Med
Relaxed, mindful escapism with a touch of sophistication. Think warm terracotta, paprika and sea blue’s. Tapping into the aspiration for slower, sun-drenched, effortless coastal living.
Links to products in the edit: Calendar • Cushion • Butter Dish • Plate • Jug • Stool • Light • Cool Box