1. What inspired you to start Good Tuesday?
The inspiration behind Once Upon a Tuesday was quite accidental! During lockdown, I was learning design programs and decided to create a calendar for myself. I had 10 printed and listed the extras on Etsy, where 7 sold overnight. Encouraged by that, I designed a few more—and things quickly took off from there.
Once I realised people were interested in what I was making, I became obsessed with creating the best calendars on the market. Looking back, those early designs weren’t the best, but I believe we now create an incredible range – many of which we create with independent artists.