There are a few things we've always wanted from an annual diary:
First, It must be completely lay-flat. As Good Tuesday diaries are always printed in the UK, finding a manufacturer that could help us achieve this has sometimes been difficult, but alas, after years of searching, testing and tweaking, we have made it happen!
Secondly, it needs to be a thing of beauty, for the pure reason that we'll be looking at it,traveling with it and using it all year. When it looks and feels good, it makes us want to use it more.
And finally, but probably most importantly, it needs to work really, really well for how we like to plan.
Everyone plans differently, and a diary is very personal - We're not here to claim that this is the perfect one for everyone.
Over the last couple of years, we had a tonne of feedback about our layout, and the biggest request that we had over and over again: More Space.
So for 2027, we've completely redesigned our weekly pages and introduced a double-page week-to-view spread - giving your plans more room and keeping your whole week in view.
10 Tasty Designs
I'm delighted to share with you 10 deliciously tasty, colourful, and aesthetically pleasing 2027 diary designs.
Each design is simple in its own right - And design inspiration has come from every angle across the globe (you may be able to tell we love a good colour contrast).
The Red and Blue Stripe brings a little French café meets seaside charm.
As a lifelong leopard-print lover, my wish for a leopard-print diary has finally come true. We’ve paired it with a pop of butter yellow. Yum.
We couldn’t resist polka dots, either, in an unexpected combination of lilac and maroon.
Our Sky Blue and Plum design and blueberry check play with that same deep maroon, paired with contrasting blues.
We’ve also stepped slightly outside our comfort zone with a pared-back teal cover, embracing the colour in a simple, modern way.
And a couple of favourites are back: Sunbeam and Les Fleurs, both strong sellers from last year.
Designed To Be Useful, Not Overwhelming
We always approach the inside page design to look to be fuss-free but extremely useful for planning.
Inside, you'll find a double spread week-to-view layout for each week of the year, with a Monday start, week numbers, moon phases, and UK and US bank holidays listed.
There are 12 month-to-view pages for seeing what’s coming up before you get into the weekly details. Birthdays, holidays, deadlines - good for a step back and clear overview.
Both 2027 and 2028 have a year-at-a-glance calendar for that big-picture planning.
At the back, notes pages give a home to the things that don’t have a date yet: ideas, lists, recommendations and plans still taking shape.
The Details We're Especially Proud Of
All of the paper is made from 100% post-consumer recycled materials and is fully recyclable.
It's also beautifully smooth, bleed-proof paper, and we've put it through plenty of testing. Whether you're using biro, fountain pen, highlighter or marker pen, you won't find ghosting on the reverse side of the page.
Because a diary should be a pleasure to use, every single day of the year.
We couldn't be more excited to share the 2027 diary collection with you, and we hope whichever design you choose becomes a trusted companion for all the plans, ideas, lists and adventures that the year ahead brings.